Yolanda SerraManaging Director of International Open Programs | IESE Business School

Barcelona, Spain

Yolanda is a general manager and entrepreneur with more than 20 years of experience in global marketing, business development and change management in the luxury goods and executive education industry. She currently works as Managing Director of International Open Programs at the prestigious IESE Business School. She has developed her professional career in London, Milan, New York, the Middle East and Barcelona. Her solid experience at IESE embraces different responsibilities over a decade ranging from Executive Director of the full-time MBA Program (2004-2008) and Marketing Director (2008-2010) to Director of Business Development for the Middle East & UK (2010-2013). She is thrilled to lead multinational teams and clients from more than 40 countries.

Prior to her managerial career, Yolanda has also served as consultant for the Ministry of Industry in the United Kingdom (clothing industry task-force) and also served as media correspondent for ABC newspaper in Spain and Fashion TV Media in Italy. Yolanda is passionate about arts and aesthetics which made her start the non-for-profit Kalon & Agathon devoted to the promotion of emerging artists internationally. As an entrepreneur she also won third place in the European Business Plan Competition 2004 among 1,800 competitors. Yolanda has been quoted as an entrepreneur in local Spanish media and the Wall Street Journal and also as member of the WSJ Women in The Economy Task-force.

About IESE Business School: IESE offers a portfolio of executive programs and MBAs in their campuses in Barcelona, New York, Sao Paolo, Munich and Madrid. With more than 45,000 alumni from 70+ countries and faculty representing 30+ nations, IESE develops executives from around the world. IESE Business school is committed to the executive development of women around the world by promoting their enrollment in IESE´s executive programs, a scholarship for Women in Leadership and publishing cutting-edge research on gender balance at work. IESE Business School partner with over 22 leading business schools around the world and it develops programs in conjunction with institutions such as Harvard Business School or Wharton, among others. IESE was been ranked the #1 business school in the world in Executive Education by Financial Times 2016.